Netflix & Pandora Top The List of Students’ Streaming Preferences, Others Not Too Far Behind.

July 8  – With online streaming options continuing to increase, and the big dogs snatching up music start-ups (or starting their own), we took a pulse of the student community to understand how and where this demographic prefers to get their music and movie content online.

Movie & TV Steaming

Netflix tops the list, with 65% of students using the service to watch movies & TV online.  Only 9% of students claim Amazon Instant Video as their preferred channel, the same amount as those who prefer to download their movies for free through peer-sharing sites like BitTorrent.

Music Streaming

Perhaps most impressive is Amazon’s rise to the crowded music-streaming sector within such a short period.  Since the company’s Prime Music announcement in early June, 4 in 10 students say they’re aware of the service, likely due to the company’s extensive reach to both students and parents.

Overall, Pandora reigns as the most popular music streaming service (42%), which was also dubbed the best value (41%).  Spotify falls to second in popularity at 31%, then iTunes at 22%.  Pandora also tops the list as the most used service at 39%.  Beats Music, Rdio and Amazon’s Prime Music all rank last, with less than 3% combined actually using these services.

As a demographic expecting variety and personalization, the degree of music selection with these services is paramount. iTunes leads this category with 40% of students saying they have the best music selection, with Pandora following at 27%, then Spotify at 26%.

Brand Trust

Brand trust still sits in Apple’s camp, with 34% of students preferring the tech giant most.  Amazon and Google follow in second and third place with 15% of students not trusting any of them.

Students & Streaming Media


We surveyed 468 students between June 18 and 19 attending 2 year, 4 year, and graduate schools from Chegg’s proprietary national panel of 15,000 students.    Data was weighted and quoted to national norms.    Data is accurate to within +/- 4.5% at the 95% confidence level.

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